Course
The Complete Guide to Instagram Marketing for Businesses
Build an Instagram account for your business, from the bio to post design, and use keywords to reach more customers.
- IGM-101
- Beginner
- 4 hours
- On demand
Get to know the Instagram platforms and set them up, write a professional bio based on top accounts, design your feed, research keywords, and design commercial posts in Canva.
What you'll build
- Set up a business account with a clear bio
- Plan your feed layout and keep posts consistent
- Research and use keywords
- Design promotional posts in Canva
Course outline
5 modules · 18 lessons · Total 4 h
Introduction
Included after you enrol
3 min
Overview & Introduction to Instagram marketing
Included after you enrol
6 min
Basics of Instagram
Included after you enrol
19 min
Different Instagram platforms & installation
Included after you enrol
7 min
Establishing Instagram account
Included after you enrol
12 min
Optimizing Display Picture
Included after you enrol
17 min
Getting ideas from top Instagram bio
Included after you enrol
8 min
Optimizing bio
Included after you enrol
20 min
Instagram Marketing Calendar
Included after you enrol
23 min
Designing Instagram feed
Included after you enrol
16 min
Searching competitors
Included after you enrol
6 min
Keyword research for competitors
Included after you enrol
12 min
Keyword research in Instagram
Included after you enrol
8 min
Image sizes & dimensions
Included after you enrol
10 min
Creating videos for Instagram
Included after you enrol
31 min
Commercial post design for Instagram in Canva
Included after you enrol
33 min
class project 1
Included after you enrol
6 min
class project 2
Included after you enrol
3 min
Requirements
- A smartphone or computer
- An Instagram account
Who this course is for
- Small business owners
- Marketers and social media managers
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