Course
Branding 101: Build a Brand Identity and Personality
Understand what a brand is, then build its visual identity, personality and tone of voice step by step.
- BRD-101
- Beginner
- 1 hours
- On demand
A short course that explains the difference between a brand, a logo and a trademark, then builds the brand identity, personality and tone of voice, and ends with why branding matters for growth.
What you'll build
- Tell a brand, a logo and a trademark apart
- Define a brand's visual identity and its parts
- Build a brand personality and tone of voice
- Explain the value of branding to clients and your team
Course outline
5 modules · 16 lessons · Total 1 h 19 min
مقدمة عامة
Included after you enrol
3 min
ماهو البراند؟
Included after you enrol
6 min
تطور مفهوم البراند
Included after you enrol
5 min
أمثلة على وعد البراند
Included after you enrol
4 min
نماذج للبراند
Included after you enrol
1 min
بناء البراند - البراندنج
Included after you enrol
3 min
مكونات البراند - الهوية والشخصية
Included after you enrol
6 min
عناصر هوية البراند
Included after you enrol
1 min
العلامة التجارية
Included after you enrol
4 min
الوعد
Included after you enrol
6 min
الهوية البصرية
Included after you enrol
7 min
لغة المخاطبة
Included after you enrol
2 min
شخصية البراند
Included after you enrol
8 min
تحديد شخصية البراند
Included after you enrol
5 min
اتجاهات شخصية البراند
Included after you enrol
6 min
أهمية ومميزات البراندنج
Included after you enrol
12 min
Requirements
- A computer with an internet connection
Who this course is for
- Small business owners
- Beginner designers and marketers
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